Phoenix logo Phoenix Diana Fire

From the Ashes to the Paper

Sketchbook & Portraits

Every Line
a New Beginning.

I'm Phoenix — Diana Fire is the person behind the pencil. I draw portraits, fantasy characters, and horror icons, almost always with the same 4B pencil.

never give up hope
See My Work About Me
Phoenix original logo

Who’s Behind Phoenix

About Me

Tool
Almost every drawing is made with the same 4B pencil.
Restart
Started drawing again in 2025 — this time with an eye for detail.
Motto
Never give up hope — for me, and for anyone who sees my art.

I've been drawing since I could first hold a pencil. When I was twelve, a teacher graded my art so harshly that I stopped drawing for years. It wasn't until 2025 that I picked it back up — this time with a sharper eye for detail.

My favorite subjects are phoenixes and characters that mean something to me, along with horror icons like Pennywise and Chucky. Almost every one of my drawings is made with the same tool: a 4B pencil.

“My art is meant to inspire and encourage others — above all, to never give up hope.”

Sketchbook Selection

Work

Portraits, fantasy creatures, and horror characters — drawn in pencil, mostly 4B.

Placeholders from the style guide — high-res originals coming soon

Brand & Design Manual

Style Guide

The identity behind Phoenix — Diana Fire: logo, color meanings, type, and the symbols that show up across the brand.

Logo & Variants Color Palette Fonts Graphic Elements Business Card

Logo & Variants

The full lockup — the wordmark with the phoenix standing in for the "O" — and four ways it gets used.

PHOENIX wordmark exactly as used on the business card back
Original Phoenix logo with wordmark inside the emblem
Original Logo
Icon + wordmark combined
Phoenix logo without text
Logo Without Text
Icon only, for tight spaces
Phoenix logo cropped as a circular profile picture
Profile Picture Logo
Cropped circular avatar
Phoenix logo used with wordmark underneath
PHOENIX wordmark
Logo With Text Underneath
Used when the icon is small but the name still needs to read clearly

Color Palette

Every color in the brand carries a personal meaning, not just a mood.

Red
Primary color — represents fire, and me.
R229 G35 B33
C0 M95 Y91 K0
#e52321
Yellow
Represents hope and the light of goodness.
R242 G229 B0
C10 M0 Y100 K0
#f2e500
Orange
The new, warmth, and the determination to never give up.
R235 G144 B0
C0 M50 Y100 K0
#eb9000
Purple
A future that never ends — one within my power to change.
R123 G33 B126
C64 M100 Y0 K1
#7b217e
Black
My past, which I cannot change — the darkness and secrets I hide.
R0 G0 B0
C0 M0 Y0 K100
#000000

Fonts

Three typefaces, three jobs — logo, headlines, and running text.

Headlines
Adobe Clean UX
Aa Bb Cc Dd Ee Ff Gg
0123456789
Used for headlines.
Running Text
Minion Pro
Aa Bb Cc Dd Ee Ff Gg
0123456789
Used for running text.

Graphic Elements

Four recurring symbols, each carrying its own layer of meaning.

Egyptian Feather
Truth, justice, and cosmic balance — the hope of a pure life leading to peace in the afterlife.
☮
Peace Sign
Harmony, anti-war sentiment, and global peace.
∞
Infinity
Limitlessness, eternity, and an endless loop — meaning that shifts with context.
☥
Ankh
The ancient "key of life" — eternal life, the breath of life, and the universe.

Business Card

The logo and palette applied to a real object — an ID-style card front and an access-card-style back.

Phoenix business card front, ID-card style, original artwork
Front — 85 × 55 mm, original artwork
Phoenix business card back, access-card style
Back — access-card style, original artwork

The front is built like an ID card — distinctive, and easy to scan at a glance.

The back reads like an access card, which is really what it is: a card that grants access to information about me.

Purple ties the card to the rest of the identity while still feeling new — a personal color with its own vibe.